About Ethica Brands
At Ethica Brands, we support board-certified and qualified natural medicine practitioners in building brands that are as trustworthy as the medicine they carry. Through ethical strategy, high-converting websites, and ethical marketing, we help healers stand out, build lasting trust, and grow with integrity. Rooted in the belief that branding is not just business but a vehicle for transformation, we guide our clients to thrive in a changing healthcare landscape — so their work can reach the people who need it most.
Our Mission
Ethica Brands exists to lead the global rise of natural medicine by empowering the practitioners who carry it. We envision a world where holistic healing and preventative health care is the first choice, and pharmaceutical, invasive intervention is the last. As more medical professionals shift from allopathic care to root-cause healing, we ensure they have the brand presence to build trust, attract aligned clients, and lead this paradigm shift with confidence.
We know that standing for ethical healthcare in a world driven by profit is an act of courage. Systems that benefit from sickness will resist this work. That’s why collaboration is not optional... it is essential. Ethica Brands is building a global alliance of healers, visionaries, and ethical entrepreneurs who refuse to be silent, who choose to build together, and who believe in a future where each human has a right to their health and reaching their authentic potential.
This is more than branding.
This is a movement.
Our Vision
Ethica Brands was born out of devotion to healing, beauty, and humanity. Founder and Creative Director Brittany Ouellette studied under world-class designers, healers, and bestselling authors, and entrepreneurs, but it was her intuition that brought it all together.
A lifelong lover of the arts and advocate for true healing, Brittany bridges creative problem solving with goodness. She is an associate somatic energy healer through The School for Earth Healers and a tireless supporter of those doing the deep work: herbalists, energy workers, integrative doctors, and wellness pioneers.
What began as childhood games of playing doctor evolved into a calling. Her mission is to help healers be seen, brands come alive, and visions take root. Ethica exists to elevate conscious businesses so we can co-create a future where every person shows up whole, well, and wildly themselves.
Connect with us on IG and LinkedIn