About Ethica Brands

Meet our Founder, Brittany Ouellette

After years building brands for companies like Aveda and USA Today, I experienced a consistent problem in the wellness industry: highly qualified practitioners were being overlooked because their branding didn't reflect their expertise. In a sector facing public skepticism and limited regulation, professional positioning isn't optional, it's essential.

I founded Ethica Brands to close that gap. With formal training in brand design and psychology, specialized studies in herbalism and energy medicine, and a track record building multi-7-figure brands, I bring strategic rigor and industry insight to every client. My approach balances creative storytelling with conversion-focused marketing, always filtered through one principle: integrity.

At Ethica, success means our clients grow sustainable practices and reach the people who need their care most. We build the credibility and presence that allow transformative health work to scale.

Ethica Brands partners with board-certified health professionals and wellness entrepreneurs to build trustworthy brands that serve global health. Through ethical strategy, high-converting websites, and strategic marketing, we help practitioners stand out and scale with integrity—ensuring their healing work reaches those who need it most.

Our Mission

Ethica Brands envisions a world where holistic, preventative healthcare is the first choice—not the last resort. We're building a global alliance of healers and ethical health entrepreneurs who are transforming how humanity approaches wellness, one trusted brand at a time. By empowering those who carry this vision, we're leading the rise of honest healthcare where every person can access the healing they deserve.

Our Vision